Our Global Research Report: The Future of Digital Communication 2025 – is here.
What channels do consumers prefer using when interacting with different service providers?
What do they value most during those interactions – security, speed or personalisation?
And what are their attitudes towards emerging communication technologies like Conversational AI?
These are just some of the questions we asked over 8000 consumers to uncover the digital communication trends shaping the enterprise space.
Our exclusive Global Research Report: The Future of Digital Communication 2025, dives deep into these insights to help enterprise organisations understand what their consumer’s communication preferences really are.
In this blog post, we’ll give you a preview of what’s inside the report — touching upon the main trends and what they mean for organisations like yours.
Can’t wait to access the report? Click below to download your copy now!
The Future of Digital Communication 2025
Just as digital communication preferences have changed when people are interacting with friends or family, so too have their expectations when interacting with organisations.
Consumers now demand more personalised, secure and immediate communication experiences whether via SMS, email, messaging apps or chatbots.
But how do these preferences change by region, by age and by use case?
By asking 8000 global communicators, The Future of Digital Communication 2025 analyses 42 key communication trends – comparing responses regionally and generationally – to give a comprehensive oversight of the current state of enterprise communications.
What’s Inside the Report?
Our Global Research Report: The Future of Digital Communication 2025 dives deep into the evolving landscape of enterprise communications, offering valuable insights from over 8000 communicators across the globe.
We gathered responses from:
- 40+ page research report
- 2000 communicators per region: ANZ, ASIA, EMEA & US
- 42 key communication trends analysed
The report covers a range of critical findings, from consumer communication preferences to emerging technology trends, to help enterprises understand how they can better engage with their audiences.
Key Themes
- Communications Channel Preferences
Discover which channels are preferred by consumers for interactions with different service providers including healthcare, banking, insurance and retail.
- Security & Trust
Examine the growing importance of security and trust in customer communication. Discover what factors contribute to building trust and how security concerns affect consumer decisions.
- Expectations Around Speed
Understand the rising demand for faster responses and how automation is helping organisations meet that demand. Learn how speed influences customer satisfaction and what expectations consumers have for quick resolutions.
- Personalisation Demands
Consumers increasingly expect personalised, humanlike experiences in their communications. Learn how personalisation is influencing customer expectations and what businesses can do to meet these demands.
- Attitudes Towards Emerging Technologies
Investigate consumer attitudes towards emerging communication technologies, such as chatbots and Conversational AI. Understand how these innovations are shaping their preferences for interacting with businesses.
- Finding the Balance Between Security-Speed-Personalisation
Discover how businesses can strike the right balance between security, speed and personalisation. Learn how enterprises can address these competing priorities without compromising customer experience.
Trends Shaping Enterprise Communication in 2025
As the digital communication landscape continues to evolve, businesses must adapt to changing consumer expectations.
Our Global Research Report identifies several critical trends that are shaping enterprise communications in 2025.
These trends include:
- 86% of consumers expect to receive an SMS within an hour of making a purchase or placing a booking
- 72% of consumers prioritise security when interacting with organisations
- 85% of consumers say receiving personalised communications is important
- 33% of consumers use a chatbot either every day or most days
Global Research Report: Download Your Copy
The future of digital communication is here!
To uncover the rest of the trends shaping the enterprise communication space, download your copy of our Global Research Report: The Future of Digital Communication by clicking below.
